Keyword density can be an indicator of how often the chosen keyword appears within the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to show up at important places.

If you repeat your keyword phrases with almost every other word on every line, then your site will most likely be rejected as a possible artificial site or spam site.

Keyword density is always expressed as being a percentage of the total word content on a given website page.

Suppose you might have 100 words on your own webpage (not including HMTL code used in writing the internet page), and you use a certain keyword for half a dozen times within the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that display on your web page. So now it is 5 divided by 100 = .05. Because keyword density is really a percentage of the total word count on the page, multiply the above by 100, that is .05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, this rule applies to every page on your site. It also relates to not just to one keyword but also a set of keywords that relates to another service or product. The keyword density should always be between 3% and 5%.

Simple measures to check the density are as follows:

•    Copy and paste the content from an individual website page right into a word-processing software program like Word or Word Perfect.

•    Go to the ‘Edit’ menu and click on ‘Select All’. Now navigate to the ‘Tools’ menu and select ‘Word Count’. Jot down the entire number of words within the page.

•    Now choose the ‘Find’ function on the ‘Edit’ menu. Navigate to the ‘Replace’ tab and enter the keyword you would like to find. ‘Replace’ that word with the same word, so you don’t change the text.

•    When you complete the replace function, the system will give you a count of the words you replaced. That gives the number of times you have used the keyword in that particular page.

•    Using the total word count for the page and the total number of keywords now you can calculate the keyword density.

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