You are working your network marketing business from home using the Internet. You made that decision some time ago, and it was a great decision to make. But do you have a business blog for Internet Network Marketing business yet?  There are several ideas for running work at home Internet businesses — you might have an affiliate marketing business, you might have a website about a topic of your interest, you might be running a membership site, you might be into network marketing, etc. But, whatever your theme of business is, you need to have a business blog to promote it.

Why is a blog so vital to your business?  Let us count the ways here.

1.  A business blog is the best interactive tool that your business can have. Blogs allow you to write original posts and take them to people who will really be interested in reading them. Then these people can put in their own comments on what you have written. Certainly this keeps them interested and they become more potential candidates for your Internet Network Marketing business.

2.  Business Blogs help you find your niche. This is because all search engines—especially, Google—love blogs. They love the fact that blogs are updated frequently and that they always have original content. That is why, if you have spruced up your blog post with meaningful and purposeful keywords, people who search for that kind of information will find your blog. Now, this is very good for you, because these are your targeted people. They are the people who might actually do business with you.

3.  Blogs are free tools most of the time.  Blogger is a free blogging tool. You can make a business blog in a zap using this tool and have it live. You will have to contend with the ads though. If you want a blog to call your own—without ads that means—and make it look very professional too, go for a Wordpress blog. Some are free but it really adds value to your work at home
business.

4.  You get free content. When people comment on your blogs, the content is yours to use in whichever way you deem fit. You will find that other experts also comment on your blogs if your original post is good enough. So, you don’t just get ideas; you actually get things that you can use in other ways.

5.  Blogs can be used to generate leads. Write an eBook—or get it written—and put it up on the blog for free download. When people want to go download it, make them go through a lead capture page where you ask their email ids. You will get their ids and those will become your leads.

Hence, there are various ways in which blogs can enhance the prospects of your work at home businesses. Do not ignore this important tool.

Jerry

Pay it Forward

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With all this hub bub about online methods of building networks, it is quite evident that most people think that they can do away with the old school methods of calling friends and family forever.

People think that they do not need to talk to their prospects or have a friendship with them because the Internet is strong enough to push the ball to the hole. With the introduction of blogs, Facebook and Twitter, this feeling has become much more pronounced. The question every marketer asks early into their careers is, “Which methods, online or offline, are the most effective in building Network Marketing businesses?”

Now, one cannot answer this question right away because there are ups and downs to both these methods.

When you speak about offline methods of building a network marketing business, you are limited in numbers. Offline, you could meet only a few people and you have to take the time to drive to their house and meet them.

The very fact that you are not meeting a large number of people reduces your prospects drastically. It also entails a lot of expense because you have to travel to meet the person and also entertain them while you are meeting them. Most marketers have an ideology that they have to impress their clients to get them to join the network which adds to the expense.

At the same time, online methods have their pitfalls too. Most puritans in the field of network marketing would say that one cannot make personal relations when prospecting online, and network marketing is all about building human relations. They would also say that you tend to sponsor the wrong people in your network when you are prospecting through the Internet because you cannot see the person. You might end up taking a lot of people in your network who do not bring in new members, leading to stagnation.

So, there are diametrically opposite viewpoints here.

But the best answer would be this – we have to take the best of both methods. The most optimal solution would be to prospect clients through the Internet, and then to prospect them with a physical meeting when their interest has been piqued.

In short, the Internet could be used as a medium for lead generation, but for really closing the deal so to say, the best way would be to communicate with them via FaceBook and the telephone and get to know them.

Of course, meeting them in person is not possible because you cannot travel every time to where the client is. In any case, Social media (Web 2.0) is a solution that you can use. In all other instances, you can use the Internet to find your prospects and then use your best judgement to separate the men from the boys. But using exclusively online methods for building a network on which your business is pegged as a risky proposition.

Get all the Internet Network Marketing Training here.

Jerry

“Pay it Forward”

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