The World Wide Web or the Internet is an information superhighway. Information in many formats is available on-demand 24 x 7, 365 days per year. Most information is read using web browsers because it’s mostly text.

On the Internet,  audio and video are quickly gaining popularity because of it’s great quality experience versus plain ol text.  Audio and video is much more appealing than text.

But how do you use web video in marketing?

The simple answer to this is “to educate your viewers”. Decisions are made much easier when the user is educated.  The decision does not have to be a buying one.  Many people browse the Internet to find a solution or for research.  A web video is the best way to help the viewer to get educated about his subject.

Why is video preferred more than text base information?

It’s quite obvious, because a video shows a proof that real human beings can solve their problems by using the information in the video. Most people only believe things they personally have seen.  If your video is successful in presenting them proof of their achievements using a particular book, machine, service then it can quickly create emotional triggers into viewers mind to make a buying decision.

An impulse like “hey, it worked for him, even want to try it” makes it possible to convert a viewer into a “customer”. On the other hand it is also possible that after watching a video a viewer may say, “no, this is not what I am looking for”.

So you see, “education” makes a person capable of making decisions quickly and can guide him towards the your product or service.  If your product doesn’t solve his problem then you have saved yourself from the misery of an unsatisfied customer and web video is the easiest way to do this.

One of the greatest benefits of web video is that it can be played “on-demand”.  The video resides on your server or at a video portal and anyone interested can view it anytime he/she wants. That is why web video is becoming the new age marketing vehicle for marketers around the globe and you must give it a try, without any hesitation.

Plus the biggest benefit of web video is the search engines index it at a higher ranking than keywords in the body of your website text.  So if you’re looking to gain traffic to your website, posting videos on all the video sites will be a benefit to you.

Stay tuned because we will be focusing a lot of this topic in coming posts.

Jerry

“Pay it Forward”

http://www.secondstreamincome.com

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