If you are into an Internet business, you most definetly have heard about the concept of website traffic. Essentially, traffic means the number of people that visit your website. It is equal to to the concept of shoppers in a mall or a supermarket. It is quite easy to understand why traffic is important. The higher the number of people that visit your website, the greater the the chance of success that you have.
However, it is not all that easy. When we speak about Internet traffic, what’s most important to us is to know the difference between cold and hot traffic. Cold traffic is a term used to describe everyone that comes to your website. People who have accidentally stumbled upon your site by a search engine result constitute cold traffic. These people don’t have any preconceived notion about your website and they aren’t actually interested in you. They are just curious about what your website is about. It is highly unlikely that these people will do any business with you.
What’s infinitely more important is hot traffic, also known as targeted traffic. These are the people who have come to you by actually hearing or reading about you somewhere. Probably they read an article you wrote, got impressed by it, and then clicked your website link below it. Or probably they read your blog and liked it. They might have visited your social networking profile and thus got interested in your website. Such people definitely matter more to you. They already like something about you. They are more likely to do business with you.
It is necessary for an online business entrepreneur to understand the difference between cold and hot traffic. It is of no use if you have a million fleeting visitors a month if they are just going to drift away without doing anything. But if you have even 100 visitors who actually do something that you want them to, your online business is a success.
Hence, your efforts must be directed at getting hot traffic to your online business website. Write articles, blog, make yourself generally popular on the Internet. This is what will bring the right kind of people to your online business website, people who will really matter. As your popularity increases, your name and the name of your business will act as direct draws in bringing these people over to your website.
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