Archive for December, 2009
If you are into an Internet business, you most definetly have heard about the concept of website traffic. Essentially, traffic means the number of people that visit your website. It is equal to to the concept of shoppers in a mall or a supermarket. It is quite easy to understand why traffic is important. The higher the number of people that visit your website, the greater the the chance of success that you have.
However, it is not all that easy. When we speak about Internet traffic, what’s most important to us is to know the difference between cold and hot traffic. Cold traffic is a term used to describe everyone that comes to your website. People who have accidentally stumbled upon your site by a search engine result constitute cold traffic. These people don’t have any preconceived notion about your website and they aren’t actually interested in you. They are just curious about what your website is about. It is highly unlikely that these people will do any business with you.
What’s infinitely more important is hot traffic, also known as targeted traffic. These are the people who have come to you by actually hearing or reading about you somewhere. Probably they read an article you wrote, got impressed by it, and then clicked your website link below it. Or probably they read your blog and liked it. They might have visited your social networking profile and thus got interested in your website. Such people definitely matter more to you. They already like something about you. They are more likely to do business with you.
It is necessary for an online business entrepreneur to understand the difference between cold and hot traffic. It is of no use if you have a million fleeting visitors a month if they are just going to drift away without doing anything. But if you have even 100 visitors who actually do something that you want them to, your online business is a success.
Hence, your efforts must be directed at getting hot traffic to your online business website. Write articles, blog, make yourself generally popular on the Internet. This is what will bring the right kind of people to your online business website, people who will really matter. As your popularity increases, your name and the name of your business will act as direct draws in bringing these people over to your website.
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“Pay it Forward”
Attracting traffic is crucial to any blog or website. It is an indicator of the popularity of the blog or website, because it directly counts how many people visit the website. But there’s something that’s more important than traffic, and that’s targeted traffic. This is the traffic that is actually interested in what you are trying to promote. If you have a blog or website for your network marketing business, then the people who are genuinely interested in network marketing and visit out of that interest from your targeted traffic.
It doesn’t take a rocket scientist to understand that all online entrepreneurs crave for getting as many targeted people to visit their blogs or websites as they can.
Here are some of the free methods work at home professionals can use to bring targeted traffic to their websites.
This is one of the simplest ways, but highly effective. You simply write some meaningful and informative articles about the theme of your business and put them up at various places called as article directories on the Internet. You spruce up these articles with popularly searched keywords. When people look for these keywords on search engines like Google, they are going to be directed to your articles. If impressed, they will visit your website from the link that’s mentioned in the bio box below your article. Notice that the people you get through this method are people who were already looking for information on the subject and hence they make up your targeted traffic.
Blogging is a great method as well and it has an edge over article marketing for two main reasons. Number one, blogs are regularly updated due to which both search engines and visitors love them and because they can get more dynamic content. Number two, blogs are interactive which means readers are able to comment on them and ask questions. When you have a captivating blog, you are going to attract a lot of interested people and also other business owners, thus building a community. This really works for you because you create a stronghold for your business.
Social Networking Sites
Social networking sites such as Facebook, Twitter, MySpace, YouTube, etc. are bursting to the seams with people who are interested in almost any topic under the sun. You can certainly find your niche on these websites and you can drive them to yours. Your work at home business can vastly benefit from these websites because if these people are impressed, they will be talking about your product or service within their groups, which can give you some amazing popularity, thus enhancing your business prospects.
By beginning with these three strategies, you will see more targeted traffic to your blog or website quickly, thus enabling you to build relationships with people online. These types of relationships evolve into friends asking you about your network marketing business because you have helped them creating targeted traffic to their blog or website. You must give to receive.
“Pay it Forward”
You are working your network marketing business from home using the Internet. You made that decision some time ago, and it was a great decision to make. But do you have a business blog for Internet Network Marketing business yet? There are several ideas for running work at home Internet businesses — you might have an affiliate marketing business, you might have a website about a topic of your interest, you might be running a membership site, you might be into network marketing, etc. But, whatever your theme of business is, you need to have a business blog to promote it.
Why is a blog so vital to your business? Let us count the ways here.
1. A business blog is the best interactive tool that your business can have. Blogs allow you to write original posts and take them to people who will really be interested in reading them. Then these people can put in their own comments on what you have written. Certainly this keeps them interested and they become more potential candidates for your Internet Network Marketing business.
2. Business Blogs help you find your niche. This is because all search engines—especially, Google—love blogs. They love the fact that blogs are updated frequently and that they always have original content. That is why, if you have spruced up your blog post with meaningful and purposeful keywords, people who search for that kind of information will find your blog. Now, this is very good for you, because these are your targeted people. They are the people who might actually do business with you.
3. Blogs are free tools most of the time. Blogger is a free blogging tool. You can make a business blog in a zap using this tool and have it live. You will have to contend with the ads though. If you want a blog to call your own—without ads that means—and make it look very professional too, go for a WordPress blog. Some are free but it really adds value to your work at home
4. You get free content. When people comment on your blogs, the content is yours to use in whichever way you deem fit. You will find that other experts also comment on your blogs if your original post is good enough. So, you don’t just get ideas; you actually get things that you can use in other ways.
5. Blogs can be used to generate leads. Write an eBook—or get it written—and put it up on the blog for free download. When people want to go download it, make them go through a lead capture page where you ask their email ids. You will get their ids and those will become your leads.
Hence, there are various ways in which blogs can enhance the prospects of your work at home businesses. Do not ignore this important tool.
Pay it Forward
We’ve done it through junior high, it took it to another level in high school, then on college it became chapters. No matter how many times a person has done it, writing articles has proven to be a task many have not wanted to do. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with a negative feeling.
While there are a great number of people who do not feel the same way abouit article writing as others, there are still those who would rather walk across a bed of glass than do some article writing. What sets other people apart from the crowd towards article writing is that they are prepared and have certain processes they follow when it comes to their writing articles.
One of the best methods you can use to get ready for the task of writing an article is creating an outline first. Creating an outline for all your articles makes you organized. You have an idea of what to do first and make a plan for your complete process. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be put on the back burner.
An outline can act as the design or blueprint for your article. This will take you step by step in creating the introduction, body and conclusion of your article. Use this as an example, to start off you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to your readers.
A carefully planned and organized article would guarantee and ensure less problems while creating a worry free process that can virtually go without any hassles. Creating an outline for all your articles will get you ready and help you breeze through writing an article in no time at all. In this brief, I will provide you with some tips and guidelines in how to create an outline for all of your articles.
Do a couple of brainstorming sessions and jot down your most brilliant ideas first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information gathering. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down later will be easy for you.
The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be detailed, you would need to get all the facts that will support and go against your point.
These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your Article. While the introduction will move in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.
The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.
Reread and reread what you have written down. Always refer to your outline so that you wont drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep in track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.
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